CEO  •  Author  •  Speaker

Highlights 

Ad Age names Greg Stuart "One of Ten who Made Their Mark in 2006"

   Ad Age names Greg Stuart's What Sticks #1 "One of Ten Books You Should have Read in 2006"

Former CEO/President of the IAB - Interactive Advertising Bureau 
Trade Association for the Online Advertising & Media industry serving AOL, Google, MSN, NYTimes.com, Yahoo! & others.  Announced 8/15/06 to step down January '07 to return to private sector.

Article in Always On magazine:  "Advertising Is a Mess--Please Help!" [pdf]

Board Activities:
  Board of Director roles [Venture Firm]:
     Rapt Inc. - leading provider of pricing and profitability management solutions [Accel, Levensohn]
     Allyes - Leading interactive marketing services provider in China - Former Board Observer [OakVC IDG/Accel]
            Focus Media [FMCN] acquired Allyes for $300M (3/1/07) - BusinessWeek

  Board of Advisor roles:
     Adify - Enabling and optimize direct publisher-advertiser transactions [TBD]
     Fraudwall - Provides pioneering solution for identifying click fraud [Ron Conway]
     Tremor Media - Full service solution providing tools for advertisers & publishers to utilize video advertising [Canaan, Masthead]
     Veoh - Provides a unique system for distributing television and video content [TimeWarner, Spark]
     Vizu - Allows businesses and individuals to create and distribute online polls [Draper Fisher Jurvetson]
     ZenZui - Revolutionary Mobile content and marketing company-more to come [OakVC]
     MyYearbook - Online community for teens that connects people through a network of trusted friends [USVP]

Video of MyYearbook founder on Donny Deutsch's Big Idea show

  Association Advisory roles:
     IAB Mexico - Es el principal organismo representativo de la industria de la publicidad online en Mexico.
     SEMPO - Professional association to increase awareness and value of Search Engine Marketing.
     Advertising Research Foundation - Foundation in advertising industry for creating, aggregating, synthesizing and sharing knowledge. (Recently resigned from ARF's Board)
 

Co-Author of What Sticks
    Published September 2006 by Kaplan Publishing
    Foreword by Steven Levitt, Co-author of Freakonomics
    Early Praise for What Sticks.   Buy What Sticks at Amazon

Other Press on What Sticks:

Ad Age names Greg Stuart PodCast No. 1 program in 2006:
        How 'Gut Instinct' Advertising Decisions Hurt Marketers

Interview by Tim McHale via The Madison Avenue Journal

Duct Tape Marketing podcast on What Sticks

iMedia Connection review of What Sticks by Dave Morgan of Tacoda

Radio interview on Susan Bratton's DishyMIx show

VideoBlog at Andy Plesser's Beet.tv

Webcast on What Sticks by CMP Media

Recent Praise for What Sticks
    Ad Age cover story
    Slate Does Advertising Work?  "Ingenious new book finally answers..."
    The Economist story that started the news on What Sticks
    And news on What Sticks in Sweden, just because it is there
A keynote given in Sao Paulo, Brazil - as prepared by my friends at veotag.com

 

 

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Last modified: May 09, 2007