Podcast
Building Better CMOs
Hosted by Greg Stuart, this podcast offers actionable insights, research, and strategies to empower Chief Marketing Officers in driving marketing excellence and organizational growth.
Listen to the Podcast→My Perspective
The following are my points of view, rooted in more than 3 decades of constantly questioning what we in marketing do, or to be blunt, could do better.
Podcast
Decoding AI for Marketing
Co-hosted by Greg Stuart and Rex Briggs, this platform explores AI's transformative potential in marketing, providing practical strategies and expert insights for marketers.
Explore AI Marketing Insights→Blog
Man Saves Dog
📝Blog
Authored by Greg Stuart, this blog shares insights and perspectives on the media and advertising industry, reflecting his extensive experience and passion for the business.
Read the Blog→Book
What Sticks
Co-authored by Rex Briggs and Greg Stuart, What Sticks analyzes over $1 billion in advertising to uncover why most campaigns fail and how to ensure success. Based on five years of research with 24 leading brands, the book introduced unique insights derived from a revolutionary marketing measurement approach—multi-touch attribution (MTA).
Ad Age named it the "number one of 10 books you should have read."
Learn more about the creation of MTA in the Projects section.
Get the Book on Amazon→