CEO • Author • Investor/Advisor
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CEO • Author • Investor/Advisor
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Media Kit and Press materials for Greg Stuart
Greg Stuart Bios (multiple lenghts)
Less than 100 Words 543 Characters Greg Stuart is the Co-Author of What Sticks and former CEO of IAB. He led the industry from $6B in 2001 to $17B today and grew the IAB +500% He has 20+ years in Internet start-ups and traditional advertising. Greg serves on the Board of Directors for Rapt, Inc. in San Francisco, Allyes in China, and the Ad Research Foundation. He is also on the Advisory Boards of Adify, Fraudwall, Tremor Media, Veoh, Vizu, ZenZui, and myYearbook -- plus non-profits SEMPO, IAB Mexico and the Advertising Research Foundation. He lives in Bridgehampton, NY. 118 Words 732 Characters Greg Stuart is Co-Author of What Sticks and former CEO of the Interactive Advertising Bureau (IAB), the interactive advertising industry groups comprised of AOL, CNET, Google, MSN, Disney, Yahoo! & others. He led the industry from $6B in 2001 to $17B today. He has 20+ years in Internet start-ups, digital media and traditional advertising. Greg serves on the Board of Directors for Rapt, Inc. in San Francisco, Allyes in China, and the Ad Research Foundation. He is on the Advisory Boards of Adify, Fraudwall, Tremor Media, Veoh, Vizu, ZenZui, and myYearbook -- plus non-profits SEMPO, IAB Mexico and the Advertising Research Foundation. Greg has a BA in Economics from the University of Washington and lives in Bridgehampton, NY. 161 Words 984 Characters Former CEO & President, Interactive Advertising Bureau Author: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds Greg Stuart is the former CEO & President of the Interactive Advertising Bureau (IAB), the trade association for interactive advertising. He led the industry from $6 billion to $17 billion annually. The IAB serves Internet Media giants such as AOL, CNET, Google, Forbes.com, MSN, Disney, Yahoo! & others. His recent book, What Sticks was identified by Ad Age as “One of 10 books you should have read in 2006”. Greg serves on the Board of Directors for Rapt, Inc. in San Francisco, Allyes in China, and the Ad Research Foundation. He is on the Advisory Boards of Adify, Fraudwall, Tremor Media, Veoh, Vizu, ZenZui, and myYearbook -- plus non-profits SEMPO, IAB Mexico and the Advertising Research Foundation. Greg has a BA in Economics from the University of Washington. He lives in Bridgehampton, NY with his wife Pamela, twin daughters, and son. 367 Words 2,275 Characters Former CEO & President, Interactive Advertising Bureau Author: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds Greg Stuart is the former CEO & President of the Interactive Advertising Bureau (IAB), the trade association for the interactive advertising & marketing industry. He led the industry from $6 billion to $17 billion annually and grew the IAB itself +500% in four years. The IAB serves Internet Media giants such as AOL, CNET, Google, MSN, NBC, Disney, and Yahoo!, among others. His recent book, What Sticks outlines a new approach to advertising based on research against $1 billion in advertising spending over a five-year period. Ad Age identified What Sticks as “One of 10 books you should have read in 2006,” and was in the top 15 of all books sold on Amazon.com just after launch. Greg is a thought leader in the digital media and advertising arenas: Internet (search, display, video, lead gen, etc.), Mobile, IPTV & beyond. He was selected by Ad Age as one of “10 Who Made Their Mark” in 2006 (along with Jay-Z and others). Greg has more than two decades of experience in Internet start-ups, digital media and traditional advertising. Before the IAB, he was CEO of DeltaClick, Inc., a venture backed advertising technology company in San Francisco, and served as a Venture Partner at Outlook Ventures. Prior, he was a senior executive at Flycast Network, Cars.com, & Sony Online Ventures. Greg also built the Interactive division at the world’s leading direct marketing agency, Wunderman, a subsidiary of Young & Rubicam. Greg serves on the Board of Directors for Rapt, Inc. in San Francisco, Allyes in China (recently sold to Focus Media). He is on the Advisory Boards of other venture-backed businesses Adify [Internet Networks], Fraudwall [Search], Veoh [Online Video], Tremor Media [Online Video], Vizu [Internet Polling Network], ZenZui [Mobile] and myYearbook [Social Networking] -- plus non-profits SEMPO, IAB Mexico and the Advertising Research Foundation. He is also member of the National Speakers Association and speaks around the world on issues in Advertising and Internet Marketing. Greg has a BA in Economics from the University of Washington. He lives in Bridgehampton, NY with his wife Pamela, twin daughters, and son. |
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