Trade Association for the Online Advertising & Media industry serving AOL, Google, MSN, NYTimes.com, Yahoo! & others. Announced 8/15/06 to step down January '07 to return to private sector.
Currently attending Wharton Advanced Management Program in June and July 2008
Ad Age names Greg Stuart "One of Ten who Made Their Mark in 2006"
Ad Age names Greg Stuart's What Sticks #1 "One of Ten Books You Should have Read in 2006"
Former CEO/President
of the
IAB
- Interactive Advertising Bureau
Trade
Association for the Online Advertising & Media industry serving AOL, Google, MSN, NYTimes.com, Yahoo! &
others. Announced 8/15/06 to
step down
January '07 to return to private sector.
Recent Editorial in Adweek.com regarding the future of Mobile Advertising Market
Article in Always On magazine: "Advertising Is a Mess--Please Help!" [pdf]
Link to Greg Stuart Speaker Promo Tape on Veoh
Board Activities:
Board of Director roles
[Venture Firm]:
Rapt
Inc. - leading provider of pricing and profitability management
solutions [Accel, Levensohn]
Sold to
Microsoft [MSFT] for undisclosed 4/2008
Allyes
- Leading interactive marketing services provider in China -
Former Board Observer [OakVC IDG/Accel]
Focus Media
[FMCN]
acquired Allyes for $300M (3/1/07) -
BusinessWeek
Board of Advisor roles:
Adify
- Enabling and optimize direct publisher-advertiser transactions [TWC, Others]
SOLD to COX
Anchor
Intelligence - Provides pioneering solution for identifying click fraud [Ron Conway]
Tremor Media - Full service solution providing tools for advertisers & publishers to
utilize video advertising [Canaan, Masthead]
Veoh
- Provides a unique system for distributing television and video content [TimeWarner,
Spark]
Vizu
- Allows businesses and individuals to create and distribute online polls
[Draper Fisher Jurvetson]
Zumobi
(ZenZui) -
Revolutionary Mobile content and marketing company-more to come [OakVC]
MyYearbook -
Online community
for teens that
connects people through a network of trusted friends
[USVP]
AdGent007 - Provides solutions for
publishers to monetize their International Traffic
Predictify - Predictify is a prediction
platform where users predict the future [Sierra Ventures, Ram Charan).
Komli /
Pubmatic - India Ad Network while PubMatic
that allows publishers to maximize their revenue while simultaneously reducing
complexity.
Total Beauty - Totally unbiased and
comprehensive beauty expert available to you 24 hours a day, seven days a week.
Clickable - Clickable is an online solution
that makes creating and managing online advertising simple and effective
Modiv - Orchestrates relevant retail
messages and improved shopping experiences at exactly the right moment in
exactly the right place.
Association Advisory roles:
IAB Mexico - Es el principal organismo representativo de la industria de la
publicidad online en Mexico.
SEMPO
- Professional association to increase awareness and value of Search
Engine Marketing.
Advertising Research Foundation -
Foundation in advertising industry for creating, aggregating, synthesizing and
sharing knowledge.
(Recently resigned from ARF's Board)
Selected Suggested Reading:
Mobile
Advertising: Supercharge Your Brand in the Exploding
Wireless Market
Authored by Chetan Sharma
Foreword
[pdf] by Greg Stuart
Buy on
Amazon
Co-Author of
What Sticks
by Greg Stuart and Rex Briggs
Published by
Kaplan Publishing
Foreword by Steven
Levitt, Co-author of
Freakonomics
Early
Praise
for What Sticks.
Buy What Sticks at Amazon
Other Press on What Sticks:
Ad Age names Greg Stuart PodCast No. 1 program in 2006:
How 'Gut Instinct' Advertising Decisions Hurt MarketersInterview by Tim McHale via The Madison Avenue Journal
Duct Tape Marketing podcast on What Sticks
iMedia Connection review of What Sticks by Dave Morgan of Tacoda
Radio interview on Susan Bratton's DishyMIx show
VideoBlog at Andy Plesser's Beet.tv
Webcast on What Sticks by CMP Media
Recent Praise for What Sticks
Ad Age cover story
Slate Does Advertising Work? "Ingenious new book finally answers..."
The Economist story that started the news on What Sticks
And news on What Sticks in Sweden, just because it is there
A keynote given in Sao Paulo, Brazil - as prepared by my friends at veotag.com