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The purpose of What Sticks is to help marketing and advertising professionals understand the scope of this marketing malaise—and then solve it with the use of new approaches, new thinking, some hard data, and quite a few ideas based on what we’ve learned from our research with leading marketing departments in Fortune 200 companies.Ad Age review

 

Foreword by Steven Levitt, Co-author of Freakonomics

 

"What Sticks is a must-read manual for the modern marketer. Rex and Greg have captured in one fascinating volume all you need to know to make a dramatic improvement in the effectiveness of your marketing budget. What Sticks is a blueprint for change and a gold mine for smart marketers."

— David Verklin, CEO, Carat Americas, Chairman, Carat Asia Pacific

 

"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is a clear prescriptive approach to improve your advertising results."See them here

— Peter Sealey, PhD, Adjunct Professor Haas School of Business UC Berkeley Former CMO Coca Cola Company & Columbia Pictures

 

What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1billion worth of advertising. see here

 

Other Press on What Sticks:

 

Gadget's called What Sticks the Book of the Decade

 

Ad Age names Greg Stuart PodCast No. 1 program in 2006: How 'Gut Instinct' Advertising Decisions Hurt Marketers

 

Interview by Tim McHale via The Madison Avenue Journal

 

Duct Tape Marketing podcast on What Sticks

 

iMedia Connection review of What Sticks by Dave Morgan of Tacoda

 

Radio interview on Susan Bratton's DishyMIx show

 

VideoBlog at Andy Plesser's Beet.tv

 

Webcast on What Sticks by CMP Media

 

Praise for What Sticks

 

Ad Age cover story

 

Slate Does Advertising Work? "Ingenious new book finally answers..."

 

The Economist story that started the news on What Sticks And news on What Sticks in Sweden, just because it is there

 

How to Buy

Last modified on Friday, 03 February 2012 09:52

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