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The purpose of What Sticks is to help marketing and advertising professionals understand the scope of this marketing malaise—and then solve it with the use of new approaches, new thinking, some hard data, and quite a few ideas based on what we’ve learned from our research with leading marketing departments in Fortune 200 companies.Ad Age review


Foreword by Steven Levitt, Co-author of Freakonomics


"What Sticks is a must-read manual for the modern marketer. Rex and Greg have captured in one fascinating volume all you need to know to make a dramatic improvement in the effectiveness of your marketing budget. What Sticks is a blueprint for change and a gold mine for smart marketers."

— David Verklin, CEO, Carat Americas, Chairman, Carat Asia Pacific


"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is a clear prescriptive approach to improve your advertising results."See them here

— Peter Sealey, PhD, Adjunct Professor Haas School of Business UC Berkeley Former CMO Coca Cola Company & Columbia Pictures


What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1billion worth of advertising. see here


Other Press on What Sticks:


Gadget's called What Sticks the Book of the Decade


Ad Age names Greg Stuart PodCast No. 1 program in 2006: How 'Gut Instinct' Advertising Decisions Hurt Marketers


Interview by Tim McHale via The Madison Avenue Journal


Duct Tape Marketing podcast on What Sticks


iMedia Connection review of What Sticks by Dave Morgan of Tacoda


Radio interview on Susan Bratton's DishyMIx show


VideoBlog at Andy Plesser's Beet.tv


Webcast on What Sticks by CMP Media


Praise for What Sticks


Ad Age cover story


Slate Does Advertising Work? "Ingenious new book finally answers..."


The Economist story that started the news on What Sticks And news on What Sticks in Sweden, just because it is there


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Last modified on Friday, 03 February 2012 09:52

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