CEO  •  Author  •  Investor/Advisor

Praise for What Sticks

Volume is up; costs are up; media is fragmenting. No wonder very little advertising sticks in the minds of consumers. Rex Briggs and Greg Stuart’s new book is loaded with ideas that will help you monitor and measure your advertising in order to increase its effectiveness.

Al Ries, author, The Origin of Brands

If there is one book you want to have read about advertising, it’s What Sticks. It is the most comprehensive review of how to succeed at developing Advertising campaigns that I’ve ever seen.

Bob Liodice
President and Chief Executive Officer
Association of National Advertisers, Inc.

What Sticks is a must-read manual for the modern marketer. Rex and Greg have captured in one fascinating volume all you need to know to make a dramatic improvement in the effectiveness of your marketing budget. What Sticks is a blueprint for change and a gold mine for smart marketers.

David Verklin
CEO, Carat Americas
Chairman, Carat Asia Pacific

Nothing gets the attention of our CMO clients today like the issue of marketing accountability.  What Sticks has a clear and innovative solution for marketers of all levels and budgets to get more Bang! for the buck.

Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group
Author of Bang! Getting Your Message Heard in a Noisy World

This book will be to marketers what Six Sigma was to GE’s Jack Welch. Everyone knows that marketing is broken. Briggs and Stuart have the data-proven fix. A must read.

Michelle Conlin
Associate Editor
BusinessWeek

The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control and the proliferation of media channels have created a marketing landscape with many potential potholes and wrong turns. Rex Briggs and Greg Stuart have created a smart road map for navigating this rough terrain, providing the do’s and don’ts of maximizing ROI.”

O. Burtch Drake, President
CEO, American Association of Advertising Agencies

The most critical issue facing advertisers and agencies today is marketing accountability.  What Sticks is a clear prescriptive approach to improve your advertising results.

Peter Sealey, PhD
Adjunct Professor Haas School of Business UC Berkeley Former CMO Coca Cola Company & Columbia Pictures

I used the research and approach outlined in What Sticks in a brand I managed and drastically improved the impact of our advertising as a result.  This is a great book and approach, and one that is completely new.  In order to stay competitive, I expect every marketer will have to read this book.
 
Tim Kopp
VP, Worldwide Interactive Marketing, The Coca Cola Company

We are currently in the midst of a revolution in the way that companies execute and evaluate advertising.  What Sticks provides a foundation that every CEO and CFO will need to know.  It will forever change the way they think about advertising.

Shelby Bonnie
Chairman and CEO CNET Networks

I conducted this research for one of our Brands and it dramatically changed the way we looked at our advertising and advertising process.

Rich Stoddart
President Leo Burnett USA (former Marketing Communications Manager Ford Motor Company)

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