 
 
DON'T MISS THIS ---
 |
 |
DeltaClick Launches Links
Toolbar
DeltaClick, a San Francisco
marketing firm, today launches its Marketers Performance Network, a
toolbar that serves related links and offers to consumers based on
which sites they visit.
"When a user
clicks on a given URL, the words 'Found related link' flash just
below the URL window," said DeltaClick CEO Greg Stuart. When the
user clicks on "Found related link," a pop-up appears listing
related sites.
"This could be helpful
to someone who is, say, shopping for a car," said Stuart. "When they
click on the URL for a site like CarPoint, DeltaClick offers a list
of other car-related site such as AutoBytel." AutoBytel is a
DeltaClick client. According to Stuart, the company already has a
number of advertisers, including Quicken and Barnes & Noble.
--- Janis Mara
Published: March
08, 2001 |
|
|
.gif){kind=icon}