| Client |
Medium |
Description |
| American Express |
Web |
Agency of Record for all Amex web media
planning and buying across 10 Amex brands |
| American Express Small Business
Services |
Web/Online |
Development of initial strategy for web
site initiative to support corporate card relationship marketing goals |
| American Express Travel Services |
Various Interactive Media |
Developed a ROI analysis of all new
media for Amex TRS ventures |
| Apple |
Web |
Corporate site strategy development and
other departmental consulting |
| AT&T GBCS |
Web |
Developed division’s
initial corporate web site |
| AT&T Work-at-Home |
Prodigy |
Developed marketing programs for
gaining new customers with amazing success |
| AT&T Work-at-Home |
CompuServe |
Developed application to gain new small
business customers |
| AT&T Work-at-Home |
America Online |
Developed a jointly produced site with
America Online. |
| AT&T Work-at-Home |
Web |
Developed strategy and structure of web
site for gaining new customers |
| AT&T’s WorldNet |
Web |
Naming, pricing and site design
projects |
| Columbia House Music Club |
Interactive TV |
Strategy for Columbia House’s
Music Club on Time Warner’s Full Service System |
| Dentsu (Tokyo) |
Web |
Detailed 100+ page report on U.S. web
advertising networks (Softbank, DoubleClick, etc.) |
| e-World |
Online Services |
Customer service and product
development projects |
| Kraft’s Gevalia Coffee |
Web |
Developed and produced customer
acquisition and relationship marketing site |
| Lucent Technologies |
Web |
Developed division’s site design
and navigation |
| Prodigy |
Online Services |
Market analysis and pricing development
projects |
| Sears |
Web |
Leadership development of Sears
e-commerce strategies |
| Sears |
Web |
Early exploratory for corporate web
site development |
| Sony’s The Station |
Web |
Developed brand marketing strategies
and initial launch advertising for Sony’s The Station entertainment web site |
| U.S. Postal Service |
Interactive TV |
Development of U.S. Post Office on Time
Warner’s Full Service System |
| U.S. Postal Service |
Interchange Network |
Development of virtual Post Office on
Washington Post online network |
| U.S. Postal Service |
Prodigy |
Redo of virtual Post Office |
