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Monday November 2, 7:58 am Eastern Time Company Press ReleaseKnight Ridder's Real Cities Network and cars.com Join The 24/7 NetworkNEW YORK--(BUSINESS WIRE)--Nov. 2, 1998--24/7 Media, Inc. (NASDAQ:TFSM - news), one of the largest Internet media companies, today announced the additions of high-profile Web properties -- Knight Ridder's Real Cities and cars.com -- to its 24/7 Network. Real Cities, a network of more than 40 Web sites, and cars.com together will generate approximately 45 million incremental impressions per month for the 24/7 Network. ``Real Cities and cars.com are category leaders that present advertisers the opportunity to capture share of mind while users are actively conducting research,'' said Mark Burchill, senior vice president, business development and marketing at 24/7 Media. ``These sites also provide high-demand ad inventory to the content channels on which we're focusing.'' Real Cities (http://www.realcities.com) is one of the leading city networks on the Web today comprising 29 city sites and 13 specialty sites. Consumers in Real Cities markets command $540 billion in effective buying income. The Real Cities network represents the broadest, deepest, richest source of news, information, entertainment, community and cultural information for the cities it serves. The network also offers comprehensive classified services for job, home and auto shoppers for the complete 'Net experience. Some of the sites in the Real Cities network include www.mercurycenter.com, www.charlotte.com, www.kansascity.com, and Philadelphia Online (www.phillynews.com). Fifteen of the city sites also feature arts and entertainment guides called www.justgo.com. ``24/7 offers creative Internet advertising solutions in a credible way. We are pleased to be a part of this experienced team,'' said Kathy Yates, vice president of business development, Knight Ridder New Media. ``This is a win-win relationship-we're providing national advertisers an opportunity to reach local communities online and the breadth of top metro markets. We're also the first to bring a city-site selling category to 24/7 Media and we're excited about that.'' Cars.com (http://www.cars.com), owned and operated by Classified Ventures, provides consumers with trusted auto information and an extensive inventory of new and used vehicles from more than 140 major daily U.S. newspapers. Internet use for car and truck shopping is growing rapidly-cars.com had nearly 500,000 unique visitors to its site in September, according to data supplied by Net Ratings, a Web site audience measurement service. ``Clearly, consumers are moving to the Internet during the car shopping process, creating significant opportunities for advertisers,'' said Greg Stuart, vice president of marketing, cars.com. ``Partnering with 24/7 allows us to provide advertisers with opportunities to reach qualified consumers in the early stages of a major shopping process.'' The 24/7 Network now represents more than 100 name-brand Web sites, including AT&T WorldNet, Better Homes & Gardens, Comedy Central and Reuters News Network. Other more recent additions to its roster include The Doctor Directory, HomeSeekers.com, NetPulse, The New York Post and Sausage.com. About 24/7 Media, Inc. Reaching more than one out of three online users, 24/7 Media, Inc. provides Internet advertising and online direct marketing solutions for advertisers and Web publishers. The Company operates The 24/7 Network of more than 100 high-profile Web sites, the CLIQNOW! networks comprising more than 85 medium to large Web sites anchored by flagship sites, and ContentZone, a network of over 2,000 small to medium sites. In addition, 24/7 Media develops its networks' underlying ad serving technology, Adfinitya. Based in New York, 24/7 Media, Inc. is a publicly traded company (NASDAQ:TFSM - news) with offices in Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, Seattle, and Virginia. For more information about 24/7 Media, please visit its main Web site at http://www.247media.com. CLIQNOW! sales information may be found at http://www.cliqnow.com. Contact: Connors Communications, New York
Christian Harper
212/807-7500
christian@connors.com
or
24/7 Media, Inc., New York
Leslie Howard
212/231-7104
lhoward@247media.com
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