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Flycast Offers More For Small Pubs Via Valet
BY SUSAN KUCHINSKAS/P>
Flycast Communications today launches a new vehicle for
advertisers on its network of 1,200 sites. Called Flycast Valet, it
offers e-commerce, search and directories to its small- to mid-size
Web publishers.Valet will allow Flycast to sell search keywords and
sponsorships in major product categories, as well as banners.
"Banners were our flagship product," said vice president of
marketing Lyn Chitow Oakes, "and now we're working toward providing
multiple solutions."
Co-branded content and commerce offerings are being provided by
InfoSpace of Redmond, Wash. This includes 18 categories of commerce
from 2,500 merchants, as well as yellow and white pages listings,
auctions, and classifieds. Publishers will not be able to customize
the InfoSpace content, but it will be delivered with the look and
feel of their individual sites. The content will be free to
publishers, who, like InfoSpace, will receive a share of the revenue
from advertising, sponsorships and commerce.
"We play a market-maker role in bringing together a large
audience and advertisers," said vice president of corporate
development Greg Stuart. He added that the Valet program will help
smaller Web sites compete for ad dollars with portals by offering
better return on investment.
"Since the sites we work with don't represent the intense brand
power [of larger portals]," he said, "we can do more to feature our
advertisers' brands."
The Valet announcement follows the San Francisco-based ad
network's introduction of e-mail marketing program eDispatch. 
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