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April 26, 1996

Wunderman Exec Joins Interactive Imaginations

By Lynn Jones

Greg Stuart, former senior vice president and director of interactive communications at Wunderman Cato Johnson, New York, has left the third largest agency (according to a 1995 Direct Marketing Association ranking) to join Interactive Imaginations as executive vice president and director of marketing.

Stuart established Wunderman's interactive department, and lectured as recently as Wednesday, at the New York Direct Marketing Days Conference, about relationship marketing on the World Wide Web.

He is a past chairman of the Interactive Services Association's Interactive Television Council, and is currently on the American Association of Advertising Agencies' New Technologies Committee.

Interactive Imaginations, which was founded in 1994 by Michael Paolucci and John Waller, develops entertainment-driven advertising and promotion for the Internet, including puzzles and trivia contests. Current advertisers include AT& T, Microsoft, Snapple and Royal Caribbean Cruises.

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