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Knight Ridder's Real Cities Network and cars.com Join
The 24/7 Network
NEW YORK, November 2, 1998 -- 24/7 Media, Inc.
(NASDAQ: TFSM), one of the largest Internet media companies, today announced the additions
of high-profile Web properties -- Knight Ridder's Real Cities and cars.com -- to its 24/7
Network. Real Cities, a network of more than 40 Web sites, and cars.com together will
generate approximately 45 million incremental impressions per month for the 24/7 Network.
"Real Cities and cars.com are category leaders that present advertisers the
opportunity to capture share of mind while users are actively conducting research,"
said Mark Burchill, senior vice president, business development and marketing at 24/7 Media. "These sites also provide high-demand
ad inventory to the content channels on which we're focusing."
Real Cities (www.realcities.com) is one of the
leading city networks on the Web today comprising 29 city sites and 13 specialty sites.
Consumers in Real Cities markets command $540 billion in effective buying income. The Real
Cities network represents the broadest, deepest, richest source of news, information,
entertainment, community and cultural information for the cities it serves. The network
also offers comprehensive classified services for job, home and auto shoppers for the
complete 'Net experience. Some of the sites in the Real Cities network include,
www.kansascity.com, and Philadelphia Online. Fifteen of the city sites also feature arts
and entertainment guides.
"24/7 offers creative Internet advertising solutions in a credible way. We are
pleased to be a part of this experienced team," said Kathy Yates, vice president of
business development, Knight Ridder New Media. "This is a win-win relationshipÐwe're
providing national advertisers an opportunity to reach local communities online and the
breadth of top metro markets. We're also the first to bring a city-site selling category
to 24/7 Media and we're excited about that."
Cars.com (http://www.cars.com), owned and
operated by Classified Ventures, provides consumers with trusted auto information and an
extensive inventory of new and used vehicles from more than 140 major daily U.S.
newspapers. Internet use for car and truck shopping is growing rapidlyÐcars.com had
nearly 500,000 unique visitors to its site in September, according to data supplied by Net
Ratings, a Web site audience measurement service.
"Clearly, consumers are moving to the Internet during the car shopping process,
creating significant opportunities for advertisers," said Greg Stuart, vice president
of marketing, cars.com. "Partnering with 24/7 allows us to provide advertisers with
opportunities to reach qualified consumers in the early stages of a major shopping
process."
The 24/7 Network now represents more than 100 name-brand Web sites, including AT&T
WorldNet, Better Homes & Gardens, Comedy Central and Reuters News Network. Other more
recent additions to its roster include The Doctor Directory, HomeSeekers.com, NetPulse,
The New York Post and Sausage.com.
About 24/7 Media, Inc.
Reaching more than one out of three online users, 24/7
Media, Inc. provides Internet advertising and online direct marketing solutions for
advertisers and Web publishers. The Company operates The 24/7 Network of more than 100
high-profile Web sites, the CLIQNOW! networks comprising more than 85 medium to large Web
sites anchored by flagship sites, and ContentZone, a network of over 2,000 small to medium
sites. In addition, 24/7 Media develops its networks' underlying ad serving technology,
Adfinity. Based in New York, 24/7 Media, Inc. is a publicly traded company (NASDAQ: TFSM)
with offices in Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, Seattle, and
Virginia. For more information about 24/7 Media,
please visit its main Web site at http://www.247media.com.
CLIQNOW! sales information may be found at http://www.cliqnow.com.
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